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When I think of New Balance running shoes, I think "heritage." It's one of those brands that you can be proud to wear and trust to be made with the highest standards in mind. What I find most admirable about New Balance is that it doesn't do a lot of advertising or endorsements. Instead, it saves those resources for research and development. What has this approach resulted in? A level of business that other brands wish they had, and it's all done by word of mouth. It is able to do this because it makes a darn good product that runners of all levels worldwide are extremely satisfied with. Here's an interesting point: Most brands have outsourced much, if not all of their production overseas. But New Balance, even after over a hundred years in business, still has the majority of its production in America. By having a strong connection with the running community, New Balance hasn't had to compromise on its values nor its commitment to its runners. A lot of runners like New Balance running shoes because they generally have a really roomy fit. They're much wider than any other brand, especially in the forefoot, which is really round or really box-like. New Balance also has the most volume (bottom to top) in their shoes. This is probably why New Balance is the most recommended brand by foot doctors and sports therapists, because they give plenty of space to allow patients to insert orthotics and recover from injuries or surgeries. Aside from the roomy fit, New Balance also has the widest range of sizes available. When I was browsing through the men's New Balance selection I saw some shoes as small as size 6, and as large as size 16. I even heard that they make a size 20! I've also seen widths as narrow as quadruple narrow to a sextuple wide. Aside from its overall good quality, they're emphasis on fit is probably why New Balance is consistently a top seller in the running industry. It simply can cater to all types of feet. There's a lot of substance to a New Balance running shoe. When you put a New Balance on, it just feels like there's "more" shoe under your feet. New Balance has shoes that feature firm supportive cushion, and also plush squishy cushion. In the stability and motion control categories, New Balance is one of the most supportive brands. In fact, one of their shoes, the 1010, is probably the most supportive running shoe on the market today. Even their neutral shoes will feature a little bit of stability too. This becomes very helpful when you're doing longer runs or find stability shoes to be overly structured. You may also find that the way they fit over the top of the foot is quite supportive. Many of their shoes feature non slip laces so they don't loosen up while you run. They have some really good overlays that wrap around the arch very nicely, and their mesh is thick to give you that secure protected feel. Whenever possible, I add the following notations where appropriate to help you get your ideal fit.
Stability
Neutral
Motion Control
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